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Point of sale visit probability after exposure to mobile marketing ads in France 2019

Share of smartphone users referring to a brands point of sale after being exposed to direct or targeted marketing ads in France in 2019

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Sources

Release date

January 2020

Region

France

Number of respondents

1,561***

Age group

15 years and older

Supplementary notes

The source does not provide information about the date of the survey.

* Marketing communication through e-mail or SMS represent direct communication methods, where the brand owns the contact details of smartphone users.

** Ads communicated through ads on websites or applications as well as notifications refer to targeted marketing communication (generic ads, targeted at a specific user group profile).

*** The source adds the following information: "Base: Primary users of smartphones aged 15 years or older who went to the point of sale following a marketing communication (n=899)"

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