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U.S. retail marketers buying ads on selected social media 2019

In a late 2019 survey, U.S. retail marketers were asked on which social media platforms they were buying advertising. According to the results, 96 percent of respondents were buying social ads on Facebook, and further 76 percent were doing so on LinkedIn. The smallest shares of responding marketers were investing in ads on Snapchat and Pinterest.

Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019

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Release date

February 2020


United States

Survey time period

November 2019

Number of respondents

100 respondents

Special properties

among retail marketing decision makers

Supplementary notes

Question: "On which platforms are you currently buying social media ads?"

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Statistics on "Digital advertising formats in the U.S."

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