In a late 2019 survey, U.S. retail marketers were asked on which social media platforms they were buying advertising. According to the results, 96 percent of respondents were buying social ads on Facebook, and further 76 percent were doing so on LinkedIn. The smallest shares of responding marketers were investing in ads on Snapchat and Pinterest.
Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019
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eMarketer. (February 27, 2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019." Chart. February 27, 2020. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. (2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of Retail Marketers in The United States Buying Advertising on Selected Social Media Platforms as of November 2019." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer, Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 Statista, https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/ (last visited May 17, 2022)
