In a late 2019 survey, U.S. retail marketers were asked on which social media platforms they were buying advertising. According to the results, 96 percent of respondents were buying social ads on Facebook, and further 76 percent were doing so on LinkedIn. The smallest shares of responding marketers were investing in ads on Snapchat and Pinterest.
Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
- Premium Statistic U.S. retail marketers spending the most on social media ads 2019, by platform
- Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
- Premium Statistic Social media advertising spending in Russia 2018-2028
- Premium Statistic Opinions on intrusive advertising in social media in Italy 2020, by platform
- Premium Statistic Chinese brand spending distribution on WeChat KOL campaigns 2018-2019
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media advertising spending in Peru 2021-2023
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
About the region
10
- Premium Statistic Attitudes towards media ads in the U.S. 2022
- Premium Statistic Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Premium Statistic Most influential ad channels for Gen Z in the U.S. 2021
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
- Basic Statistic Expected channel ad revenue change due to COVID-19 per U.S. media sellers in 2020
- Basic Statistic Hardest hit brand categories due to COVID-19 per U.S. media sellers in 2020
- Basic Statistic Least impacted brand categories due to COVID-19 per U.S. media sellers in 2020
- Basic Statistic Expected channel ad spend change due to COVID-19 according to U.S. marketers in 2020
- Premium Statistic Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
Selected statistics
1
Other regions
10
- Premium Statistic Social media ad spend in Latin America 2022, by country
- Premium Statistic Leading Facebook advertising agencies in Spain 2020, by engagement
- Basic Statistic Facebook: global mobile advertising revenue Q3 2019
- Premium Statistic Chinese brand spending distribution on WeChat KOL campaigns 2018-2019, by industry
- Premium Statistic Print ad expenditure India 2021, by category
- Premium Statistic Internet ad revenue Australia 2020 by category
- Premium Statistic Digital ad spend in Belgium 2022, by format
- Premium Statistic Digital's share in advertising spending in Chile 2014-2023
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by product and format
Related statistics
10
- Premium Statistic Federal candidate online political ad numbers U.S. 2018, by platform
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Social network ad spend in the U.S. 2021-2025
- Premium Statistic Social ad revenue growth in the U.S. 2021-2025
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Digital ad spend growth in Ireland 2022, by format
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Online display ad spend in the UK 2019-2022
- Premium Statistic Growth of display ad spend in the UK 2022, by format
Further Content: You might find this interesting as well
Statistics
eMarketer. (February 27, 2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019." Chart. February 27, 2020. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. (2020). Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer. "Share of Retail Marketers in The United States Buying Advertising on Selected Social Media Platforms as of November 2019." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/
eMarketer, Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 Statista, https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/ (last visited April 26, 2024)
Share of retail marketers in the United States buying advertising on selected social media platforms as of November 2019 [Graph], eMarketer, February 27, 2020. [Online]. Available: https://www.statista.com/statistics/1100938/us-retail-marketers-buying-social-media-ads-platform/