Revenue of Palo Alto Networks 2017-2024, by segment

Palo Alto Networks, a leading cybersecurity company, saw its subscription and support revenue soar to

billion U.S. dollars in 2024, marking a significant increase from the previous year. This growth reflects the booming cybersecurity market, with Palo Alto Networks remaining a key player in an industry that is rapidly expanding due to increasing digital threats and the widespread adoption of cloud technologies.

Market dominance and global reach

Palo Alto Networks has established a strong presence in key markets worldwide. In 2024, the Americas region generated the largest share of revenue at approximately

billion U.S. dollars, followed by the EMEA region with around billion U.S. dollars. This global footprint has contributed to the company's impressive growth, which is further evidenced by its workforce expansion. The company's employee count surged from about in 2018 to over in 2024, underscoring its rapid expansion and increasing market demand for its cybersecurity services.

Evolving cybersecurity landscape

The rise of Palo Alto Networks coincides with the increasing importance of cybersecurity in the digital age. This trend is driven by the ongoing migration of data to the cloud and the associated risks. As companies seek to protect their digital assets, artificial intelligence has become a crucial tool in cybersecurity. In 2024,

percent of U.S. respondents identified monitoring network traffic as the primary use case for AI-enabled cybersecurity, while percent of cybersecurity professionals worldwide reported using generative AI to augment common operational tasks. These developments highlight the dynamic nature of the cybersecurity field and the innovative solutions being deployed to address evolving threats.