Search traffic of cosmetic companies websites in France 2020

As online shopping experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of search traffic of the different cosmetic websites. Thus, we note that around 24 percent of visits to Beautysuccess.fr come from search traffic, that is to say, visits made coming from search engines such as Google.

Share of search traffic on cosmetic companies websites in France in 2020

Characteristic	Share of search traffic
Beautysuccess.fr	23.7%
Kikocosmetics.om	19.52%
Nocibe.fr	18.03%
Loreal-Paris.fr	17.8%
Feelunique.com	16.56%
Marionnaud.fr	16.24%
Sephora.fr	15.68%
Loccitane.com	14.73%
Yves-Rocher.fr	13.17%
Notino.fr	9.76%

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Release date

February 2020

More information

Region

France

Survey time period

January 2020

Number of respondents

30 cosmetic brands

Special properties

Brands with a website that can be visited from France, excluding perfume brands

Supplementary notes

Search traffic refers to the entire traffic from various visitor sources through a specific medium. In general, the term search traffic refers to the number of all accesses that have been made via search engines.

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