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Influencers' impact on shopping behavior in Poland 2021, by generation

Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation

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Sources

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Release date

April 2021

Region

Poland

Survey time period

March 2021

Number of respondents

1,012*

Age group

16 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+ (N=261); Millennials: 1985 - 1994 (N=297); Generation X: 1964 - 1984 (368); Baby Boomers: 1946 - 1963 (132). The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.

Sum of answers for "Always" and "Often".

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Statistics on " Advertising in Poland "

Statistics on Advertising in Poland

Overview

6

Brands and products

5

Print advertising

8

Radio advertising

8

Television advertising

6

Digital advertising

6

Social media advertising

7

Out-of-home advertising

8

Further related statistics

18
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