Influencers' impact on shopping behavior in Poland 2021, by generation

Published by Małgorzata Puzio, Dec 2, 2022
In 2021, Generation Z Poles were the most impacted age group regarding social media influencers and their product opinions. Nearly every third person from that generation stated that they always or often took social media influencers' views into account when doing their online shopping.

Share of people who take social media influencers' opinions into account when shopping online in Poland in 2021, by generation

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Release date

April 2021

Region

Poland

Survey time period

March 2021

Number of respondents

1,012*

Age group

16 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+ (N=261); Millennials: 1985 - 1994 (N=297); Generation X: 1964 - 1984 (368); Baby Boomers: 1946 - 1963 (132). The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.

Sum of answers for "Always" and "Often".

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