According to a global survey in June 2021, the key reasons for consumers not engaging with women's sport were more related to the media coverage of the events, rather than the quality of the sport itself in comparison to the equivalent men's sports. During the survey, 40 percent of respondents cited the lack of media coverage as a reason for not engaging with women's sports as much as men's sports.
Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021
This question was phrased by the source as follows: "Which, if any, of the following, do you believe are reasons why people don't engage with women's sports as much as men's sports? While these may not reflect your own opinion, please select the answers you think are reasons why people might not engage in women's sports as much as men's."
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YouGov. (June 23, 2021). Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/
YouGov. "Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021." Chart. June 23, 2021. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/
YouGov. (2021). Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/
YouGov. "Most Common Reasons for Not Engaging with Women's Sports as Much as Men's Sports Worldwide as of June 2021." Statista, Statista Inc., 23 Jun 2021, https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/
YouGov, Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021 Statista, https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/ (last visited November 09, 2024)
Most common reasons for not engaging with women's sports as much as men's sports worldwide as of June 2021 [Graph], YouGov, June 23, 2021. [Online]. Available: https://www.statista.com/statistics/1246541/womens-sport-engagement-hurdles/
