Engagement rate among global TikTok influencers 2023, by profile size
TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Nano-influencers had an ER of 11.97 percent, while micro-influencers with 10,000 to 50,000 followers came second with 10.21 percent.