Share of social commerce buyers in the U.S. 2021-2022

Published by
Stephanie Chevalier,
Oct 19, 2022
According to a 2021 survey, approximately 68 percent of U.S. online consumers made at least one direct social media purchase that year. In 2022, nearly all (98 percent) of consumers surveyed in the United States said they plan to use social commerce.

Share of online consumers making at least one purchase directly from social networks in the United States in 2021 and 2022

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Source

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Release date

February 2022

Region

United States

Survey time period

December 14 to 19, 2021

Number of respondents

996 respondents

Age group

18-75 years

Method of interview

Online survey

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Statistics on " Social commerce in the United States "

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The most important statistics
The most important statistics
The most important statistics

Statistics on Social commerce in the United States

Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

10

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Statistics

Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceE-commerce in the United States
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