Share of online consumers in the United States who have purchased products directly via social media as of May 2018

U.S. social media purchase penetration 2018 This survey shows the share of online consumers in the United States who have purchased products directly via social media. During the May 2018 survey period, 18 percent of respondents had stated doing so.
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Share of respondents
Yes18%
No82%
Share of respondents
Yes18%
No82%
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Description Source More information
This survey shows the share of online consumers in the United States who have purchased products directly via social media. During the May 2018 survey period, 18 percent of respondents had stated doing so.
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Release date
September 2018
Region
United States
Survey time period
May 2018
Number of respondents
1,046 respondents
Age group
18 years and older
Supplementary notes
Values may not add up to 100 percent due to rounding.

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