U.S. social media purchase penetration 2018

This survey shows the share of online consumers in the United States who have purchased products directly via social media. During the May 2018 survey period, 18 percent of respondents had stated doing so.

Share of online consumers in the United States who have purchased products directly via social media as of May 2018

Share of respondents
Yes18%
No82%
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Sources

Release date

September 2018

Region

United States

Survey time period

May 2018

Number of respondents

1,046 respondents

Age group

18 years and older

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Social commerce"

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