advertising services on its various properties.
In the second quarter of 2021, U.S. advertisers invested 5.5 billion in advertising on Facebook, up 52 percent from 3.63 billion in the second quarter of 2020. In 2020, Facebook, Inc. generated a whopping 84 billion dollars with Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Facebook advertising and marketing
Overview
4
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Basic Statistic Meta: annual advertising revenue worldwide 2009-2022
- Premium Statistic Leading non-feed Facebook ad placements worldwide 2019-2020
- Basic Statistic Digital advertising revenue of leading online companies 2012-2022
Usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Average Facebook advertising budgets of agencies worldwide 2021
- Premium Statistic Leading Facebook advertising campaign objectives worldwide 2021
- Premium Statistic Successful Facebook advertising formats for agencies worldwide 2021
- Premium Statistic Effective Facebook properties advertising placement for agencies worldwide 2021
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
Metrics
6
- Premium Statistic Facebook ads CPA worldwide 2021, by country
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Facebook ads CPC 2021, by country
- Premium Statistic Facebook ads CTR 2021, by country
- Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
- Premium Statistic Cost metrics of Facebook ads worldwide 2020-2021, by placement
Content & engagement rates
8
- Basic Statistic Facebook brand post types 2014-2021
- Premium Statistic Leading Facebook posts by brands in the U.S. 2020, by engagement
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
- Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
- Premium Statistic Facebook brand post engagement 2022, by vertical
- Premium Statistic Average engagement with Facebook videos worldwide H1 2020, by video type
- Premium Statistic Average engagement with Facebook pages worldwide H1 2020, by post type
- Basic Statistic Most engaging brand video format for Facebook posts 2020-2021, by account size
Successful brands
6
- Basic Statistic Most popular Facebook fan pages 2022
- Basic Statistic Most popular product brands on Facebook 2020
- Basic Statistic Most popular retail brands on Facebook 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Facebook: number of followers of popular luxury brands 2020
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
Competitors
6
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Brand value of the most valuable brands worldwide 2022
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Leading platforms for influencer marketing worldwide 2020
- Premium Statistic Most trusted brands worldwide 2022
Consumers
7
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Countries with biggest Facebook reach 2023
- Basic Statistic Facebook: distribution of global audiences 2023, by age and gender
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
Further related statistics
12
- Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Facebook: share of U.S. digital display ad revenues 2016-2019
- Survey on popup blocker usage in Norway 2017, by age
- Argentina: digital ad spending 2020-2024
- Digital ad spend in Germany 2017-2026, by format
- Global net digital ad revenue growth 2016-2019, by company
- Share of digital in media ad expenditure in China 2018-2026
- Digital ad spend in Sweden 2022, by format
- Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital ad spend growth in Ireland 2021, by format
- Digital Market Outlook: digital advertising revenue in Japan 2015-2021, by format
- Mexico: growth of display ad spend 2017-2019
Further Content: You might find this interesting as well
Statistics
- Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Facebook: share of U.S. digital display ad revenues 2016-2019
- Survey on popup blocker usage in Norway 2017, by age
- Argentina: digital ad spending 2020-2024
- Digital ad spend in Germany 2017-2026, by format
- Global net digital ad revenue growth 2016-2019, by company
- Share of digital in media ad expenditure in China 2018-2026
- Digital ad spend in Sweden 2022, by format
- Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital ad spend growth in Ireland 2021, by format
- Digital Market Outlook: digital advertising revenue in Japan 2015-2021, by format
- Mexico: growth of display ad spend 2017-2019
MediaRadar. (August 5, 2021). Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1259885/facebook-us-ad-spend/
MediaRadar. "Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars)." Chart. August 5, 2021. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1259885/facebook-us-ad-spend/
MediaRadar. (2021). Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1259885/facebook-us-ad-spend/
MediaRadar. "Spending on Facebook Advertising in The United States in 2nd Quarter 2020 and 2nd Quarter 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1259885/facebook-us-ad-spend/
MediaRadar, Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1259885/facebook-us-ad-spend/ (last visited April 01, 2023)
Spending on Facebook advertising in the United States in 2nd quarter 2020 and 2nd quarter 2021 (in billion U.S. dollars) [Graph], MediaRadar, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1259885/facebook-us-ad-spend/