In 2020, Epic Games was the leading gaming brand based on spending on YouTube influencer marketing. The company sponsored 600 videos of influencers in the United States and Canada, accumulating an influencer media value (IMV) of nearly 38 million U.S. dollars on campaigns achieving at least 10,000 views during the measured period.
Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars)
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Statistics on Influencer marketing in the United States
Overview
7
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2023
- Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2022
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Market leaders
8
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2021
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
Consumer perspective
8
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
Further related statistics
17
- Leading entertainment creators on YouTube in Italy 2019
- Italy: rising beauty influencers on YouTube 2020
- Italy: leading beauty influencers on YouTube 2020
- Rising entertainment creators on YouTube in Italy 2019
- U.S. net video advertising revenues of YouTube 2015-2018
- Colombia: gamers' frequency of watching YouTube gaming videos 2017
- Opinion of marketers on influencer marketing spending in the UK 2017
- Maximum spend per influencer social media post in the UK 2017, by platform
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- YouTube channels with the most subscribers in France 2017
- Italy: viewers of broadcasters YouTube channels and websites in 2016
- Top ten online show channels on YouTube Australia 2020 by total uploaded video views
- Import value of fresh fruit from the U.S. to Japan 2015-2019
- Mexico: household lamps 2018, by type
- electric lamp bulb and parts manufacturing revenue in the USA 2010-2022
- Tipping habits of U.S. travelers while on vacation abroad as of June 2014
- Materials inputs of durable goods manufacturing in the U.S.
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Statistics
- Leading entertainment creators on YouTube in Italy 2019
- Italy: rising beauty influencers on YouTube 2020
- Italy: leading beauty influencers on YouTube 2020
- Rising entertainment creators on YouTube in Italy 2019
- U.S. net video advertising revenues of YouTube 2015-2018
- Colombia: gamers' frequency of watching YouTube gaming videos 2017
- Opinion of marketers on influencer marketing spending in the UK 2017
- Maximum spend per influencer social media post in the UK 2017, by platform
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- YouTube channels with the most subscribers in France 2017
- Italy: viewers of broadcasters YouTube channels and websites in 2016
- Top ten online show channels on YouTube Australia 2020 by total uploaded video views
- Import value of fresh fruit from the U.S. to Japan 2015-2019
- Mexico: household lamps 2018, by type
- electric lamp bulb and parts manufacturing revenue in the USA 2010-2022
- Tipping habits of U.S. travelers while on vacation abroad as of June 2014
- Materials inputs of durable goods manufacturing in the U.S.
NeoReach. (August 2, 2021). Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/
NeoReach. "Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars)." Chart. August 2, 2021. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/
NeoReach. (2021). Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/
NeoReach. "Leading Gaming Brands Based on Youtube Influencer Media Value (Imv) in The United States and Canada in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/
NeoReach, Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/ (last visited February 08, 2023)
Leading gaming brands based on YouTube influencer media value (IMV) in the United States and Canada in 2020 (in million U.S. dollars) [Graph], NeoReach, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1264840/youtube-imv-gaming-brands/