Try our business solution for free!

Black Friday digital ad spending of major retailers in the U.S. 2019-2020

Published by Julia Faria, Jan 6, 2023
Best Buy Co.'s Black Friday digital advertising spending in the United States amounted to seven million U.S. dollars in 2020. This marked an almost one million decrease from the previous year. Target's digital ad spend amounted to five million, while Home Depot spent 3.5 million in Black Friday ads.

Black Friday digital advertising spending of major retailers in the United States in 2019 and 2020 (in million U.S. dollars)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2020

Region

United States

Survey time period

November 2 to 30, 2019 and November 2 to 30, 2020

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Thanksgiving weekend shopping in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Thanksgiving weekend shopping in the U.S.

Holiday season overview

8

Thanksgiving weekend overview

6

Thanksgiving Day

6

Black Friday & Cyber Weekend

7

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu