MAUs of Youku Tudou's mobile app in China 2021-2022
In March 2022, Youku Tudou's mobile app saw a gradual increase in its monthly active users to 247 million. As the Chinese subscription video-on-demand (SVOD) market is getting more crowded with various service providers, Youku Tudou, once a market leader in the arena, has lost its dominance even with the financial support of the Chinese e-commerce conglomerate Alibaba Group.