MAUs of Youku Tudou's mobile app in China 2021-2022

Published by
Lai Lin Thomala,
Nov 15, 2022
In March 2022, Youku Tudou's mobile app saw a gradual increase in its monthly active users to 247 million. As the Chinese subscription video-on-demand (SVOD) market is getting more crowded with various service providers, Youku Tudou, once a market leader in the arena, has lost its dominance even with the financial support of the Chinese e-commerce conglomerate Alibaba Group.

Number of monthly active users (MAU) of SVOD app Youku Tudou in China from June 2021 to March 2022 (in millions)

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Release date

April 2022

Region

China

Survey time period

June 2021 to March 2022

Supplementary notes

Figures have been rounded for a better understanding.

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