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MAU of Youku Tudou's mobile app in China 2018-2020

Published by
Lai Lin Thomala,
Nov 24, 2021
In June 2020, Youku Tudou's mobile app saw a gradual decrease in its monthly active users to 381 million. As the Chinese subscription video-on-demand (SVOD) market is getting more crowded with various service providers, Youku Tudou, once a market leader in the arena, has lost its dominance even with the financial support of the Chinese e-commerce conglomerate Alibaba Group.

Number of monthly active users (MAU) of Chinese SVOD app Youku Tudou in China from June 2018 to June 2020 (in millions)

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Release date

August 2020

Region

China

Survey time period

June 2018 to June 2020

Supplementary notes

Figures have been rounded for a better understanding.

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