Japan: opinion on reliable information sources for aesthetics clinics by gender 2023

According to a survey conducted in August 2023, websites of hospitals and medical clinics were the most trusted source of information among both male and female respondents in Japan when choosing facilities to receive treatments of aesthetic medicine. For female respondents, websites providing articles etc. about aesthetic medicine was the second most trusted source of information, while TV and Radio, including commercials, was the second most trusted information among male respondents.

Most trusted information sources for choosing hospitals or medical clinics performing aesthetic medicine in Japan as of August 2023, by gender

Characteristic	Male	Female
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Release date

December 2023

More information

Region

Japan

Survey time period

August 3 to 13, 2023

Number of respondents

5,761 respondents

Age group

15-69 years

Special properties

3,428 female and 2,333 male respondents who live in cities with 200 thousand or more inhabitants; multiple answers possible

Method of interview

Online survey

Supplementary notes

Among respondents who received treatments of aesthetic medicine in the past or were interested in those treatments in the future.

Original question: "What was/will be your information source when you chose/will choose hospitals or medical clinics performing aesthetic medicine?"

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