According to a survey of internet users in the United States, as of November 2021, YouTube was the preferred social media platform to watch short-form videos, with around 78 percent of respondents reporting to use the popular video platform to watch this type of content. Facebook followed, with more than six in 10 respondents indicating they watch short-form videos on the platform. TikTok, which introduced only in February 2022 the possibility for users to upload videos up to 10 minutes long, was indicated by 54 percent of respondents as their preferred platform to watch short-form video content.
Preferred social media platform for users in the United States to watch short-form video as of November 2021
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eMarketer. (February 22, 2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred social media platform for users in the United States to watch short-form video as of November 2021." Chart. February 22, 2022. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. (2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred Social Media Platform for Users in The United States to Watch Short-form Video as of November 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer, Preferred social media platform for users in the United States to watch short-form video as of November 2021 Statista, https://www.statista.com/statistics/1293870/us-social-media-platforms-short-form-video/ (last visited June 25, 2022)
