Facebook commerce share of online FMCG sales Vietnam 2021, by area

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2021, Facebook accounted for 71 percent of the online FMCG sales in rural areas in Vietnam. By comparison, only over a third of online FMCG sales in urban areas came from Facebook commerce that year.

Share of online FMCG sales from Facebook in Vietnam in 2021, by area

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Release date

December 2021

Region

Vietnam

Survey time period

as of September 2021

Special properties

figures based on moving annual total, excluding gift purchases, among Vietnamese households

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