Share of Instagram ad impressions in the U.S. Q4 2021, by format

Published by Michele Majidi, Jul 7, 2023
Instagram Feed had the largest share of Instagram advertising impressions in the United States in the fourth quarter of 2021, with 47 percent of impressions for the analyzed period. Instagram Stories followed, accounting for 42 percent of ad impressions at that time.

Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2022

Region

United States

Survey time period

Q4 2021

Supplementary notes

Data is based on anonymized performance data from Facebook programs under the source's management, with annual digital ad spend under management totaling over three billion U.S. dollars during Q4 2021. Broader industry metrics may vary.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Instagram advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Instagram advertising and marketing

Overview

3

Usage

5

Metrics

5

Successful brands

3

Competitors

4

Influencers

8

Audience

5

Further Content: You might find this interesting as well

Topics

Instagram marketing and advertisingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu