Share of Instagram ad impressions in the U.S. Q4 2021, by format

Published by
Michele Majidi,
Jul 7, 2023
Instagram Feed had the largest share of Instagram advertising impressions in the United States in the fourth quarter of 2021, with 47 percent of impressions for the analyzed period. Instagram Stories followed, accounting for 42 percent of ad impressions at that time.

Share of Instagram advertising impressions in the United States in the 4th quarter of 2021, by format

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Release date

January 2022

Region

United States

Survey time period

Q4 2021

Supplementary notes

Data is based on anonymized performance data from Facebook programs under the source's management, with annual digital ad spend under management totaling over three billion U.S. dollars during Q4 2021. Broader industry metrics may vary.

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