Instagram Stories ad revenue worldwide 2019-2023

Published by
Michele Majidi,
Aug 21, 2023
The net advertising revenue of Instagram Stories worldwide was expected to amount to 11.43 billion U.S. dollars in 2021, marking an increase from the previous year's value of 6.9 billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected 20.03 billion dollars in 2023.

Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars )

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Release date

February 2022

Region

Worldwide

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various forms of advertising on those platforms; excludes spending by marketers that goes toward developing or maintaining an Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

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