Share of fraudulent Instagram influencers worldwide 2022, by number of followers
A majority of Instagram mega-influencers with more than one million followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2022. Mega-influencers involved in fraud were 58.19 percent of the total in 2022. The average share of influencers involved in fraud in the same year was of 49.32 percent.