According to a survey released in May 2022 and conducted among marketers who have a mover marketing strategy in place or are planning to implement one in the United States, 43 percent of respondents said they utilized email, personalized offers, or direct mail as part of a mover marketing program. This was followed by 42 percent of respondents citing personalization tactics, while 41 percent said they used loyalty or rewards programs.
Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022
B2C companies with at least 100 million U.S. dollars in annual revenue
Supplementary notes
Among respondents with a mover marketing strategy in place, and/or those who are currently implementing or planning to implement one. The source did not provide the survey date; the date used is the publication date.
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MarketingCharts. (May 25, 2022). Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/
MarketingCharts. "Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022." Chart. May 25, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/
MarketingCharts. (2022). Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/
MarketingCharts. "Leading Tactics Used in Moving-related Marketing Programs by Marketers in The United States as of May 2022." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/
MarketingCharts, Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022 Statista, https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/ (last visited September 19, 2024)
Leading tactics used in moving-related marketing programs by marketers in the United States as of May 2022 [Graph], MarketingCharts, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1309278/leading-moving-marketing-tactics-us/
