In February and March 2022, short posts, text publications and long stories were the most popular formats of content marketing in Russia. Visual content, such as short videos, photos, and graphic materials, were used by nearly 70 percent of the survey participants each. Podcasts and music content were used less often.
Which content formats have you used in the past six months?
The original question was phrased as follows: "C какими форматами контента вы работали за последние 6 месяцев?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). Which content formats have you used in the past six months? [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "Which content formats have you used in the past six months?." Chart. April 13, 2022. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). Which content formats have you used in the past six months?. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "Which Content Formats Have You Used in The past Six Months?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), Which content formats have you used in the past six months? Statista, https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/ (last visited December 10, 2024)
Which content formats have you used in the past six months? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310672/most-popular-content-marketing-formats-russia/
