Japan: most popular Google shopping search queries 2023

"Amazon" was the leading Google search query for shopping activities in Japan in 2023. As the top query, it received an index score of 100 points. Written in Japanese characters, the term came in sixth place with an index score of 44 points, meaning that it received 44 percent of the search volume of the top query.

Leading Google search queries for shopping activities in Japan in 2023, based on index score

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Release date

February 2024

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Region

Japan

Survey time period

January 1 to December 31, 2023

Special properties

all queries apart from Amazon with an index of 100 were written in Japanese characters

Supplementary notes

*Amazon appears twice in the ranking. When written in Roman letters, it received an index score of 100. When written in Japanese katakana, it received an index score of 44.

The index score indicates the relative volume for each query compared to the search volume for the top query. An index of 50 means that the query received 50 percent of the search volume of the top query. Google Trends uses dynamic sampling, so rank order and index values may vary depending on when the tool is accessed, even for the same time period.

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