Ways for U.S. B2B marketing professionals to engage leads online 2022
According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, more than half of respondents reported the common strategy to engage with a potential sales contact online after conversion was to send to a sales representative for an initial call. Conducting a product demonstration was a strategy used by 21 percent of respondents, while less than two in 10 respondents reported using social media or advertising to engage leads.