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Share of B2B budgets devoted to marketing in the U.S. in 2019

In late 2019 B2B marketers in the United States were asked about the percentage of budgets they devote to promotional activities. Some eight percent of respondents said they allocated more than 15 percent of their budgets to marketing and the same share said they reinvested less than one percent of their companies' budgets into marketing efforts.

Share of budgets allocated to marketing according to B2B companies in the United States in 2019

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Source

Release date

October 2019

Region

United States

Survey time period

2019

Supplementary notes

The source did not provide information on the exact date of survey or the sample number.

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Statistics on "B2B marketing in the U.S."

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