Share of revenues allocated to marketing according to B2B companies in the United States in 2017

Share of B2B revenues devoted to marketing in the U.S. in 2017 The statistic presents information on the share of revenues allocated to marketing according to B2B companies in the United States in 2017. It was found that 11 percent of responding B2B marketers said that around 15 percent of their companies' revenues was reinvested into marketing efforts.
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Share of respondents
Greater than 15%9%
15%11%
10%14%
5%34%
1%18%
Less than 1%14%
Share of respondents
Greater than 15%9%
15%11%
10%14%
5%34%
1%18%
Less than 1%14%

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Description Source More information
The statistic presents information on the share of revenues allocated to marketing according to B2B companies in the United States in 2017. It was found that 11 percent of responding B2B marketers said that around 15 percent of their companies' revenues was reinvested into marketing efforts.
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Release date
January 2017
Region
United States
Survey time period
2017
Number of respondents
100 respondents
Supplementary notes
The source did not provide information on the exact date of survey.

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