According to a survey conducted by Opensurvey in June 2022 on the usage rate of paid memberships for mobile shopping apps in South Korea, about
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percent of respondents in their thirties used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
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Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age
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Opensurvey. (February 7, 2023). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age [Graph]. In Statista. Retrieved September 04, 2025, from https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. "Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age." Chart. February 7, 2023. Statista. Accessed September 04, 2025. https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. (2023). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age. Statista. Statista Inc.. Accessed: September 04, 2025. https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey. "Usage Rate of Paid Memberships for Leading Mobile Shopping Apps in South Korea as of June 2022, by Age." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
Opensurvey, Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age Statista, https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/ (last visited September 04, 2025)
Usage rate of paid memberships for leading mobile shopping apps in South Korea as of June 2022, by age [Graph], Opensurvey, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1366885/south-korea-usage-rate-of-paid-membership-for-mobile-shopping-apps-by-age/
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