Melon Fashion Group online sales share 2022, by brand

Published by Statista Research Department, Nov 6, 2023

Among the four brands of the Russian apparel retailer Melon Fashion Group, Sela, which targets female consumers with children, recorded the largest share of e-commerce in its revenue, at 45 percent in 2022. To compare, online sales occupied approximately one quarter of Befree's sales.

E-commerce share in revenue of Melon Fashion Group in 2022, by brand

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Release date

July 2023

Region

Russia

Survey time period

2022

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