In 2023, an estimated 37 percent of TikTok users in the United States made purchases either through links on the app or directly on the platform. That reflects a 31 percentage points growth in TikTok's social buyer penetration compared to 2020.
Share of users purchasing on TikTok in the United States from 2020 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (August 18, 2022). Share of users purchasing on TikTok in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. "Share of users purchasing on TikTok in the United States from 2020 to 2023." Chart. August 18, 2022. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. (2022). Share of users purchasing on TikTok in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence. "Share of Users Purchasing on Tiktok in The United States from 2020 to 2023." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
Insider Intelligence, Share of users purchasing on TikTok in the United States from 2020 to 2023 Statista, https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/ (last visited November 10, 2024)
Share of users purchasing on TikTok in the United States from 2020 to 2023 [Graph], Insider Intelligence, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1416784/tiktok-buyer-share-us/
