Most popular user-generated content types in China 2023

Published by
Lai Lin Thomala
,
Jul 14, 2025
Obtaining information about products was the most popular category of user-generated content (UGC) in China. According to a survey conducted by Rakuten Insight in China in August 2023, the most popular UGC content among respondents were videos of products, with
**
percent of approval rate. Product reviews or testimonials received
**
percent of responses.
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Most engaging types of user-generated content in China as of August 2023

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Most engaging types of user-generated content in China as of August 2023

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Source

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In cooperation with

Rakuten Insight

Release date

October 2023

Region

China

Survey time period

August 10 to 31, 2023

Number of respondents

8,758 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in? (Choose all that applies)"

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