According to a study conducted in 2023, image posts on Instagram reached an average of 2,002 users, whilst carousels, posts containing more than one image, reached 2,641 users. Image based posts on Instagram saw an increase in reach of 8.24 percent, whilst carousels saw an increase of 13.58 percent, year on year.
Average user reach per post type on Instagram from 2022 to 2023
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Metricool. (September 26, 2023). Average user reach per post type on Instagram from 2022 to 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/
Metricool. "Average user reach per post type on Instagram from 2022 to 2023." Chart. September 26, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/
Metricool. (2023). Average user reach per post type on Instagram from 2022 to 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/
Metricool. "Average User Reach per Post Type on Instagram from 2022 to 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/
Metricool, Average user reach per post type on Instagram from 2022 to 2023 Statista, https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/ (last visited September 19, 2024)
Average user reach per post type on Instagram from 2022 to 2023 [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1353279/average-reach-per-post-instagram/