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Instagram: average reach per post type 2022

Published by S. Dixon, Jan 2, 2023
According to a June 2022 study, the average reach for images on Instagram in 2022 was 1,850 users, down from 2,706 in 2021. Overall, carousel reach declined slightly to 2,325 users in 2022, and videos on the social media app continued to have the lowest reach.

Average user reach per post type on Instagram in 2021 and 2022

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Source

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In cooperation with
Metricool
Release date

September 2022

Region

Worldwide

Survey time period

June 2022

Special properties

185,671 Instagram accounts, 279,479 Instagram reels, 1,856,089 Instagram posts, and 6,761,264 Instagram stories

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Statistics on " Instagram "

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Statistics on Instagram

Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

Further related statistics

21

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
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