Snap quarterly ARPU by region 2022 | Statista

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Snapchat's average revenue per user (ARPU) was highest in North America in the fourth quarter of 2022, at 8.77 U.S. dollars. In Europe, this figure was 2.38 USD per user, while for the rest of the world it was 1.1 USD. Overall, Snapchat's worldwide ARPU in Q4 2022 was 3.47 USD, up from 3.11 USD in the previous quarter.

Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2022, by region (in U.S. dollars)

Characteristic	North America	Europe	Rest of world
Q4 '22	8.77	2.38	1.1
Q3 '22	8.13	1.83	0.89
Q2 '22	7.93	1.98	0.96
Q1 '22	7.77	1.93	0.95
Q4 '21	9.58	2.54	1.12
Q3 '21	8.2	1.92	0.98
Q2 '21	7.37	1.95	1.07
Q1 '21	5.94	1.48	0.93
Q4 '20	7.19	1.91	1.11
Q3 '20	5.49	1.43	0.95
Q2 '20	3.4	1.1	0.89
Q1 '20	3.57	1.09	1
Q4 '19	4.42	1.37	1.35
Q3 '19	3.75	1.05	1.01
Q2 '19	3.14	0.95	1.2
Q1 '19	2.81	0.77	0.97
Q4 '18	3.38	1.04	1.24
Q3 '18	2.62	0.85	0.84
Q2 '18	2.21	0.66	0.96
Q1 '18	2.1	0.53	0.58
Q4 '17	2.75	0.66	0.56
Q3 '17	2.17	0.48	0.3
Q2 '17	1.97	0.39	0.29
Q1 '17	1.81	0.24	0.19
Q4 '16	2.15	0.28	0.15
Q3 '16	1.76	0.24	0.04
Q2 '16	1.06	0.14	0.01
Q1 '16	0.67	0.07	0.01

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Release date

January 2023

More information

Region

Worldwide

Survey time period

Q1 2016 to Q4 2022

Supplementary notes

North America includes Mexico, the Caribbean and Central America.
Europe includes Russia and Turkey.

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