Monthly mobile game traffic contribution from WeChat mini-programs in China 2023-2024

Published by
Lai Lin Thomala
,
Jun 23, 2025

The Chinese super app WeChat plays a vital role in mobile game traffic in China. In February 2024, gaming mini-programs on WeChat accounted for

****
percent of the total user traffic in the Chinese mobile gaming industry.

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Share of WeChat mini-programs in mobile game traffic in China from February 2023 to February 2024 (in millions)

CharacteristicShare of mobile game traffic
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Statistic: Share of WeChat mini-programs in mobile game traffic in China from February 2023 to February 2024 (in millions)

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Source

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Release date

April 2024

Region

China

Survey time period

February 2023 to February 2024

Supplementary notes

According to the source, the traffic contribution refers to the share of WeChat mini-game users over the total unique mobile game user count.

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