percent of surveyed experience management (XM) professionals in the United States, reporting better business results than major competitors, stated data-driven personalizations as an essential focus for the next two years. Meanwhile, only
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percent of those with similar or inferior business results shared this perspective.
Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance
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Business results better than major competitors
Business results the same or worse than major competitors
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Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance
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Qualtrics. (March 28, 2024). Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance [Graph]. In Statista. Retrieved August 14, 2025, from https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. "Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance." Chart. March 28, 2024. Statista. Accessed August 14, 2025. https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. (2024). Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance. Statista. Statista Inc.. Accessed: August 14, 2025. https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics. "Priority Level of Data-driven Personalizations in The following Two Years According to Experience Management (Xm) Professionals in The United States as of March 2024, by Business Performance." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
Qualtrics, Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance Statista, https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/ (last visited August 14, 2025)
Priority level of data-driven personalizations in the following two years according to experience management (XM) professionals in the United States as of March 2024, by business performance [Graph], Qualtrics, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1464543/top-priority-data-driven-personalizations-by-business-performance-us/
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