Share of gaming and non-gaming content watch time on streaming platforms 2025

Published by
Jessica Clement,
Aug 21, 2025

During the second quarter of 2025, over 76 percent of total live stream watch time hours on Twitch were generated through gaming content. On TikTok, livestreaming was more popular for non-gaming genres, as the platform registered more than 87 percent of its watch hours through non-gaming content. The share of non-gaming content watch hours on YouTube Live was 15 percent.

Distribution of gaming and non-gaming watch time on leading streaming platforms worldwide during 2nd quarter 2025

CharacteristicGamingNon-gaming
Twitch 76% 24%
Kick 54% 46%
YouTube Live 15% 85%
TikTok Live 13% 87%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of hours watched76%76%54%54%15%15%13%13%24%24%46%46%85%85%87%87%GamingNon-gamingTwitchKickYouTube LiveTikTok Live
0%25%50%75%100%125%

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Release date

July 2025

Region

Worldwide

Survey time period

Q2 2025

Supplementary notes

The share of hours watched for non-gaming content has been calculated by Statista based on the information provided by the source.

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