Coffee consumption in the U.S. - additional information
Coffee is a popular caffeinated beverage which can be served hot or cold. A 2017 Statista Survey found that 87 percent of U.S. respondents reported usually drinking coffee at home. Other popular places to consume coffee included; at the office, on the go and in a cafe. In a survey carried out in spring 2016, research company Nielsen Scarborough found that more than 36 million Americans had visited a coffee shop within the last month.
The popularity of coffee shops and the convenience of take-out coffee have enabled the success of coffee chains such as the global giant Starbucks whose revenue exceeded 21 billion U.S. dollars in 2016. But it is not just coffee that is bringing in the money. In 2013, a quarter of U.S. consumers ate brunch at a coffee shop at least once per month. Food sales have also constituted around 20 percent of company-owned Starbucks’ retail sales for the past few years. Realizing this, many coffee chains have expanded their meal and snack offerings in recent times.