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Social network adption rate of leading brands as of 3rd quarter 2013

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Social marketing: leading brand adoption 2012-2013 This statistic gives information on the social media adoption of the top 100 brands worldwide as of third quarter 2013. It was found that 71 percent of the leading global brands had an Instagram account, up from 54 percent in November 2012.
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Description Source More information
This statistic gives information on the social media adoption of the top 100 brands worldwide as of third quarter 2013. It was found that 71 percent of the leading global brands had an Instagram account, up from 54 percent in November 2012.
Show more
Release date
October 2013
Region
Worldwide
Survey time period
3-month periods ending November 1, 2012 and September 30, 2013
Special properties
Interbrand top 100 brands
Supplementary notes
2012 data from previous report

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