Social marketing: leading brand adoption 2012-2013

This statistic gives information on the social media adoption of the top 100 brands worldwide as of third quarter 2013. It was found that 71 percent of the leading global brands had an Instagram account, up from 54 percent in November 2012.

Social network adption rate of leading brands as of 3rd quarter 2013

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Release date

October 2013



Survey time period

3-month periods ending November 1, 2012 and September 30, 2013

Special properties

Interbrand top 100 brands

Supplementary notes

2012 data from previous report

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Statistics on "Social media usage in Canada"

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