KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type

Sina Weibo is one of the most popular social media platforms in China. As of early 2019, a micro KOL could gain an approximately 200 thousand impressions per post on Sina Weibo. KOL is the specific term for influencers in China. Based on the follower number and influence scale, influencers are classified into four different classes in China.

Number of impressions from a KOL ( influencer) post on Sina Weibo in China as of January 2019, by KOL type

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Release date

January 2019



Survey time period

As of January 31, 2019

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of August 2019).

The estimate figures are based on aggregated averages from Parklu's influencer marketing platform with a reach of 900 million Chinese customers as of Jan 31, 2019. The company connects with over 90 thousand influencers across 10 social media platforms. Final confirmed prices and impression may vary.

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