The statistic presents the distribution of social media marketers worldwide into these that outsourced and these did not outsource social media marketing efforts as of May 2014. During the survey, nearly three quarters of respondents stated they did not outsource social media marketing.
- Media & Advertising›
- Advertising & Marketing ›
Outsourcing social media marketing worldwide 2014
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Do you outsource any of your social media marketing efforts?
Exclusive Premium Statistic
The statistic presents the distribution of social media marketers worldwide into these that outsourced and these did not outsource social media marketing efforts as of May 2014. During the survey, nearly three quarters of respondents stated they did not outsource social media marketing.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents the distribution of social media marketers worldwide into these that outsourced and these did not outsource social media marketing efforts as of May 2014. During the survey, nearly three quarters of respondents stated they did not outsource social media marketing.
Show more- Show sources information
- Show publisher information
- Release date
- May 2014
- Region
- Worldwide
- Survey time period
- as of May 2014
- Supplementary notes
-
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
The source does not provide survey date. The date given in the field "survey time period" is the release date.
The source does not provide information regarding the missing percentage points missing to or exceeding 100 percent.
Other interesting statistics
+
+Amount of time spent on social media marketing per week 2017
View of social media usage effectiveness during trade shows 2017
+
+Social media marketing penetration in the U.S. 2013-2019
+
+U.S. small businesses: time spent on social media marketing 2017
+
+U.S. small businesses: social media marketing use 2017
+
+U.S. businesses: social media marketing goals 2017
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Social media marketing in the U.S."
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)Social media: revenue of selected companies 2016
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
- Corporate use
The most important statistics
- Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media profiles marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
- What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
- Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?Integration of social media into the marketing mix worldwide 2016
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading social media marketing objectives worldwide as of October 2015Leading social media marketing objectives worldwide 2015
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
- Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Which technologies/solutions/services will your company be investing in for 2017?U.S. marketing channel investment priorities 2017
- Effectiveness
The most important statistics
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?Ability to measure social media marketing ROI worldwide 2017
- How do you rate the following channels in terms of ROI?Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
- Number of interactions companies generated per social media post worldwide as of March 2015, by industryNumber of interactions per social media post 2015, by industry
- Median number of social media followers companies attracted worldwide as of January 2015, by industryNumber of social media followers 2015, by industry
- Consumer use
The most important statistics
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016Expressions of brand loyalty in the U.S. 2016
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017Consequences of negative social media brand interactions in the U.S. 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age groupReasons causing social media brand unfollows in the U.S. 2017, by age group
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Why do you visit the brand's website more than its app and social media accounts?Reasons to visit brand website among female U.S. social media users 2016
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most important social media platforms for B2B and B2C marketers 2017
- Social media marketing tasks outsourced worldwide 2014
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Company profile page visits on social networks in Germany 2013-2014
- Social media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Social media sites: perceived importance to product discovery in the UK 2012, by age
- Frequency of keyword search on Pinterest in the U.S. 2014
- SMBs in the U.S. - social media usage 2014
Studies
- Social media marketing in the U.S.
- Facebook marketing
- Twitter marketing
- Influencer marketing
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- 2016 Canadian Social Media Monitor
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- Purpose Marketing
- B2B marketing
- Digital marketing in Denmark
- Digital marketing in Sweden
- Digital Roadblock: 2015 Refresh EMEA
- Marketing Trends Survey 2013
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Digital and social media presence of small and medium-sized businesses in the United States as of September 2015
- Number of social media posts per company per week worldwide as of February 2015, by industry
- Number of social media posts per company per week worldwide as of February 2015, by company size
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Number of interactions companies generated per social media post worldwide as of March 2015, by industry
- Median number of social media followers companies attracted worldwide as of January 2015, by industry
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Why do you visit the brand's website more than its app and social media accounts?
- Does your company use social media?
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
Premium Statistics
- Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Do you use social media to market your business?
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Which social media platform(s) do you use to market your business?
- What is the single, most important social platform for your business?
- Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- How much time do you spend on social media marketing every week?
- Who manages your social media accounts?
- How will your use of the following social media marketing channels change in the near future?
- Most in-demand agency services among companies in the United States as of April 2016
- Leading social media marketing objectives worldwide as of October 2015
- How do you attract customers to connect with your brand's social media account(s)?
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Which technologies/solutions/services will your company be investing in for 2017?
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Which of the following social properties do you pay to advertise/promote on?
- Which of the following types of activity does your organization carry out?
- Most effective digital marketing tactics worldwide in March 2016
- Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?
- How do you rate the following channels in terms of ROI?
- How do you rate the success of social media to achieve important marketing objectives?
- What are the benefits of using social media for marketing purposes?
- Do you agree that social media is important for your business?
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- What is the single, most important social platform for your business?
- Which social media marketing tasks do you outsource?
- Overall, do you believe that social media has had a positive or negative impact on your company?
- Number of social network members who visited company profile pages in Germany from 2013 to 2014 (in millions)
- Social media websites ranked by importance according to marketing professionals in Russia between June and August 2015
- Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*
- How often do you search for keywords using Pinterest?
- Social media used by local merchants for marketing/promotional efforts in the United States in 2014
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.