In early 2020 a study was conducted among global marketers to gauge their use of social media marketing. During the survey, 34 percent of respondents said they were uncertain about their ability to measure the return on investment (ROI) of their social media marketing efforts. However, 30 percent believed they were able to measure social media ROI.
Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020
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Social Media Examiner. (May 11, 2020). Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020 [Graph]. In Statista. Retrieved August 04, 2020, from https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. "Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020." Chart. May 11, 2020. Statista. Accessed August 04, 2020. https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. (2020). Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020. Statista. Statista Inc.. Accessed: August 04, 2020. https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. "Share of Global Marketers Who Believe They Are Able to Measure Their Social Media Marketing Roi as of January 2020." Statista, Statista Inc., 11 May 2020, https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner, Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020 Statista, https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/ (last visited August 04, 2020)
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