Ability to measure social media marketing ROI worldwide 2020

Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020

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Source

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Release date

May 2020

Region

Worldwide

Survey time period

January 2020

Number of respondents

5,243 respondents

Special properties

marketers

Method of interview

Email survey

Supplementary notes

Question: Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?

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