The statistic presents information on the ability to the return on investment for social media activities among marketers worldwide as of January 2019. During the survey, 34 percent of respondents were uncertain about their ability to measure this type of ROI.
Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Social Media Examiner. (May 7, 2019). Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019 [Graph]. In Statista. Retrieved January 27, 2020, from https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. "Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019." Chart. May 7, 2019. Statista. Accessed January 27, 2020. https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. (2019). Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019. Statista. Statista Inc.. Accessed: January 27, 2020. https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner. "Share of Global Marketers Who Believe They Are Able to Measure Their Social Media Marketing Roi as of January 2019." Statista, Statista Inc., 7 May 2019, https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
Social Media Examiner, Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019 Statista, https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/ (last visited January 27, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
