The statistic presents information on the ability to the return on investment for social media activities among marketers worldwide as of January 2018. During the survey, 38 percent of respondents were uncertain about their ability to measure this type of ROI.
- Media & Advertising›
- Advertising & Marketing ›
Ability to measure social media marketing ROI worldwide 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
Exclusive Premium Statistic
The statistic presents information on the ability to the return on investment for social media activities among marketers worldwide as of January 2018. During the survey, 38 percent of respondents were uncertain about their ability to measure this type of ROI.
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents information on the ability to the return on investment for social media activities among marketers worldwide as of January 2018. During the survey, 38 percent of respondents were uncertain about their ability to measure this type of ROI.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media marketing
- 127 page/s
- English
- pptx
- Detailed references
Everything On "Social media marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)Social media: revenue of selected companies 2017
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2016 to 2022, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2016-2022, by device
- Social media advertising average revenue per internet user in the United States from 2016 to 2022 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2016-2022
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by verticalAverage daily Facebook brand posts 2017, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Social media marketing tasks outsourced worldwide 2014
- Outsourcing social media marketing worldwide 2014
- Most important social media platforms for B2B and B2C marketers 2018
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Content marketing: social media effectiveness in Australia 2014
- Social media marketing activities with planned budget increase in Australia 2016
- Social media marketing activities with planned budget increase in Brazil 2016
- Leading social media marketing objectives worldwide 2015
- Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017
- Integration of social media into the marketing mix worldwide 2016
- Italy: annual salary of social media managers 2017
- Social media platforms galleries find effective in raising awareness 2016-2018
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Survey on overall social media impact on companies in Denmark 2017
- Share of U.S. companies with a company blog
- Change in data-driven marketing profitability in the U.S. 2014
- Gold investment final proceeds in India 2017 by select company
- Leading marketing channels used in global manufacturing industry 2015
- Leading marketing priorities according to Canadian marketers in 2016
- U.S. SMBs: community sponsorship ROI 2016
Studies
- Social media marketing
- Facebook marketing
- Social Media Marketing Industry Report 2018
- B2B marketing
- Influencer marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- Digital marketing in the United Kingdom (UK)
- Social Media Marketing Industry Report 2016
- Marketing personalization
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- SME marketing in the U.S.
- Digital marketing in Denmark
- Purpose Marketing
Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by vertical
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
Premium Statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2016 to 2022, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2016 to 2022 (in U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Average number of daily brand posts on Twitter as of 1st half 2017, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- Which social media marketing tasks do you outsource?
- Do you outsource any of your social media marketing efforts?
- Most important social media platforms for B2B and B2C marketers as of January 2018
- To what extent would you say you can demonstrate ROI from your social media activity?
- Most effective social media platforms in content marketing according to marketers in Australia in 2014
- Share of marketing leaders planning to increase budgets on selected social media marketing activities in Australia as of March 2016
- Share of marketing leaders planning to increase budgets on selected social media marketing activities in Brazil as of March 2016
- Leading social media marketing objectives worldwide as of October 2015
- Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017
- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
- Minimum and maximum gross annual salary of social media managers in Italy in 2017, by years of experience (in 1,000s euro)
- Social media platforms galleries find most effective in terms of raising awareness and promotion from 2016 to 2018
- Please select the top two challenges you face in relation to social media marketing.
- Overall, do you believe that social media has had a positive or negative impact on your company?
- Share of U.S. companies with a company blog from 2009 to 2011
- Change in data-driven marketing profitability in the United states in 1st quarter 2014 and 2nd quarter 2014
- Final value of proceeds from gold installment schemes in India as of 2017, by select company (in 1,000 Indian rupees)*
- Leading marketing channels employed by marketing professionals in the industrial sector worldwide in 2015
- Leading marketing priorities according to marketing professionals in Canada as of March 2016
- Return on community sponsorship investment among local businesses in the United States as of 3rd quarter 2016
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Football sponsorship in Europe
Football is the most popular sport overall in Europe and provides great marketing opportunities for those who can afford it. This new Statista Dossier provides an overview of the European football sponsoring landscape across different European football leagues.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
New
New Market: Luxury Goods
The Consumer Market Outlook now includes historical market sizes and forecasts for 9 personal luxury goods categories as well as company data on key players in 50 countries.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.