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Ability to measure social media marketing ROI worldwide 2020

Published by Statista Research Department, Jan 14, 2021
In early 2020 a study was conducted among global marketers to gauge their use of social media marketing. During the survey, 34 percent of respondents said they were uncertain about their ability to measure the return on investment (ROI) of their social media marketing efforts. However, 30 percent believed they were able to measure social media ROI.

Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020

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Source

Release date

May 2020

Region

Worldwide

Survey time period

January 2020

Number of respondents

5,243 respondents

Special properties

marketers

Method of interview

Email survey

Supplementary notes

Question: Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?

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