This statistic displays the results of a survey of marketers in the United Kingdom regarding the use of content creation outsourcing in 2012. During the survey, 55 percent of respondents reported using only in-house content creation.
* The source provided the following information about the respondents: "three-quarters of them [respondents] [are] marketers of whom nearly two-thirds work client-side". The source did not specify the type of survey used.
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