This statistic displays the results of a survey of marketers in the United Kingdom regarding the use of content creation outsourcing in 2012. During the survey, 55 percent of respondents reported using only in-house content creation.
Who creates your content?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Digital marketing in the United Kingdom (UK)
Marketing industry overview
7
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Basic Statistic Highest paid occupations in the UK 2022
- Premium Statistic Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020
- Premium Statistic Marketing budget revision in the United Kingdom (UK) Q3 2022, by category
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Change in customer activities in the UK 2020
Digital marketing overview
7
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Premium Statistic Industries with most effective digital marketing in the UK 2020
- Premium Statistic UK companies with most effective digital marketing 2020
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
Digital marketing channels
7
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Share of social in marketing budgets in the UK 2022
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2021
- Premium Statistic Mobile marketing and advertising budget allocation in the UK 2016-2020
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2021
Digital marketing agencies
8
- Premium Statistic Leading digital ad agencies in the UK 2019, by income
- Premium Statistic Most effective digital & specialist ad agencies in the UK 2019
- Premium Statistic Leading digital B2B marcomms agencies in the UK in 2020, by gross income
- Premium Statistic Main sectors served by digital ad agencies in the UK in 2019
- Premium Statistic Services offered by marcomms agencies in the UK 2020
- Premium Statistic Total income of the top 100 digital agencies in the UK 2017-2019
- Premium Statistic Digital ad agency growth in the UK 2016-2019
- Premium Statistic Digital agency income growth projection in the UK 2020, by agency type
Further related statistics
8
- Time spent on marketing content creation by industry professionals worldwide in 2017
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Metrics used to measure performance among publishers worldwide as of August 2012
- Survey on the content marketing budget in Denmark 2015-2017
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing KPIs in Denmark 2021
- Marketers who track content marketing metrics worldwide 2021
- Most important PR tasks according to communications professionals in the U.S. 2020
Further Content: You might find this interesting as well
Statistics
- Time spent on marketing content creation by industry professionals worldwide in 2017
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Metrics used to measure performance among publishers worldwide as of August 2012
- Survey on the content marketing budget in Denmark 2015-2017
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing KPIs in Denmark 2021
- Marketers who track content marketing metrics worldwide 2021
- Most important PR tasks according to communications professionals in the U.S. 2020
NewsReach. (December 18, 2012). Who creates your content? [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who creates your content?." Chart. December 18, 2012. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. (2012). Who creates your content?. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who Creates Your Content?." Statista, Statista Inc., 18 Dec 2012, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach, Who creates your content? Statista, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/ (last visited February 02, 2023)
Who creates your content? [Graph], NewsReach, December 18, 2012. [Online]. Available: https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/