This statistic displays the results of a survey of marketers in the United Kingdom regarding the use of content creation outsourcing in 2012. During the survey, 55 percent of respondents reported using only in-house content creation.
* The source provided the following information about the respondents: "three-quarters of them [respondents] [are] marketers of whom nearly two-thirds work client-side". The source did not specify the type of survey used.
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Statistics on "Digital marketing in the United Kingdom (UK)"
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NewsReach. (December 18, 2012). Who creates your content? [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who creates your content?." Chart. December 18, 2012. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. (2012). Who creates your content?. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who Creates Your Content?." Statista, Statista Inc., 18 Dec 2012, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach, Who creates your content? Statista, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/ (last visited May 30, 2020)
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