Ad block usage penetration in the United Kingdom (UK) 2015-2019

This statistic displays the usage penetration of ad blocking software among adults in the United Kingdom (UK) in selected months from March 2015 to February 2019. Penetration rose during this time and reached almost 25 percent in February 2018. In 2019, ad blocking penetration was slightly lower again at 22.6 percent.

Proportion of UK adults using ad blocking technology from March 2015 to February 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019


United Kingdom

Survey time period

2015 to 2019*

Number of respondents


Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

* March 2015, June 2015, October 2015, February 2016, July 2016, February 2017, February 2018, February 2019.
** n (Feb 2017) = 2,018; n (Feb 2018) = 2,059; n (Feb 2019): 2,034

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.