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Ad block usage penetration in the United Kingdom (UK) 2015-2018

Proportion of UK adults using ad blocking technology from March 2015 to February 2018

Ad block usage penetration in the United Kingdom (UK) 2015-2018 This statistic displays the usage penetration of ad blocking software among adults in the United Kingdom (UK) in selected months from March 2015 to February 2018. Penetration rose during this time and reached almost 25 percent in February 2018.
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Proportion of UK adults using ad blocking technology from March 2015 to February 2018

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Description

Source

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This statistic displays the usage penetration of ad blocking software among adults in the United Kingdom (UK) in selected months from March 2015 to February 2018. Penetration rose during this time and reached almost 25 percent in February 2018.
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Release date
March 2018
Region
United Kingdom
Survey time period
2015 to 2018*
Age group
18 years and older
Special properties
internet users
Method of interview
Online survey
Supplementary notes
* March 2015, June 2015, October 2015, February 2016, July 2016, February 2017, February 2018
** n (Feb 2017) = 2,018; n (Feb 2018) = 2,059
*** According to the source, ad blocking levels were at "just under 25" percent.
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