Ad block usage in the United Kingdom (UK) 2015-2020

Published by Statista Research Department, Jan 10, 2023
During a February 2020 survey, 23.7 percent of responding internet users from the United Kingdom (UK) stated that they had ab blocking software installed on their devices. That constitutes an increase of 1.1 percent over the figure reported a year earlier.

Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020

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Release date

April 2020

Region

United Kingdom

Survey time period

March 2015 to February 2020

Number of respondents

2,037**

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

* March 2015, June 2015, October 2015, February 2016, July 2016, February 2017, February 2018, February 2019.
** n (Feb 2017) = 2,018; n (Feb 2018) = 2,059; n (Feb 2019): 2,034; n (Feb 2020): 2,037.

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