Most popular movies on Facebook 2022

As of January 2023, the Harry Potter series held the top spot as the top movie (series) on Facebook with with 72.26 million fans, followed by Titanic with almost 52.93 million fans on the social network.

Films and social media

Facebook features brand pages for companies to highlight and market their products and services to users. Brand pages usually display the latest products, most popular items and allow discussion and interaction between users. Facebook users can like a product page to become a fan. Facebook movie pages of series such as the Harry Potter movies usually display all of the films whilst highlighting the most recent ones. Others such as the Avatar Facebook page focus on a single movie. The pages usually feature release dates, information on the actors/actresses and production crew, behind-the-scenes information as well as links to trailers and options to purchase official film memorabilia and DVDs or downloads.

Film and media consumption and discussion have always been popular online activities. Social media is also a tool to build online buzz regarding upcoming movie releases.