Films and social media Facebook features brand pages for companies to highlight and market their products and services to users. Brand pages usually display the latest products, most popular items and allow discussion and interaction between users. Facebook users can like a product page to become a fan. Facebook movie pages of series such as the Harry Potter movies usually display all of the films whilst highlighting the most recent ones. Others such as the Avatar Facebook page focus on a single movie. The pages usually feature release dates, information on the actors/actresses and production crew, behind-the-scenes information as well as links to trailers and options to purchase official film memorabilia and DVDs or downloads.
Online film and media consumption and discussion have always been popular activities. As of 2012, the share of moviegoers discussing movies on social media has undergone constant growth in all age groups with the most active being 18 to 24 year olds. Facebook is also a tool to build online buzz regarding special events such as the Academy Awards. In 2013, the most talked-about Academy Award Best Film nominees on Facebook were Django Unchained and Les Misérables.
Facebook is also the most popular social network for US users to share updates about cinema outings with approximately 50 percent of mobile users posting about going to the movies on Facebook.