Films and social mediaFacebook features brand pages for companies to highlight and market their products and services to users. Brand pages usually display the latest products, most popular items and allow discussion and interaction between users. Facebook users can like a product page to become a fan. Facebook movie pages of series such as the Harry Potter movies usually display all of the films whilst highlighting the most recent ones. Others such as the Avatar Facebook page focus on a single movie. The pages usually feature release dates, information on the actors/actresses and production crew, behind-the-scenes information as well as links to trailers and options to purchase official film memorabilia and DVDs or downloads.
Film and media consumption and discussion have always been popular online activities. Social media is also a tool to build online buzz regarding upcoming movie releases.