Retailer-branded app usage among U.S. holiday shoppers 2017

Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017

by J. Clement, last edited Mar 1, 2018
Retailer-branded app usage among U.S. holiday shoppers 2017 This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase. During the October 2017 survey, 68 percent of smartphone holiday shoppers stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.
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Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017

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