Retailer-branded app usage among U.S. holiday shoppers 2017, by age group

Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group

Retailer-branded app usage among U.S. holiday shoppers 2017, by age group This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 77 percent of smartphone holiday shoppers aged 18 to 29 years stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.
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Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group

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Share of respondents
18 to 29 years77%
30 to 59 years65%
60 years or older48%
Share of respondents
18 to 29 years77%
30 to 59 years65%
60 years or older48%
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This survey shows the percentage of smartphone shoppers in the United States who will probably use a retailer-branded app to make a holiday purchase, sorted by age group. During the October 2017 survey, 77 percent of smartphone holiday shoppers aged 18 to 29 years stated that they were probably going to use a retailer-branded app in order to make a holiday purchase.
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