Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013

Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013

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Source

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Release date

September 2013

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

* PII = Personally identifiable information.
Figures may not sum 100 due to rounding.

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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