Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013

Published by Statista Research Department, Sep 19, 2013
The survey shows the consumer awareness that advertisers track online behavior and belief that personally identifiable information is attached to tracking activity in the United Kingdom as of June 2013. Among respondents, 76 percent reported awareness of online behavioral tracking.

Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013

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Release date

September 2013

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

* PII = Personally identifiable information.
Figures may not sum 100 due to rounding.

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Overview

5

User attitudes toward privacy and awareness

6

Consumer approach to data privacy

5

User actions toward online data protection

7

Privacy actions by user demographic

8

Online harassment

6

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