This statistic displays advertising spending on programmatic desktop display advertising in Europe from 2013 to 2017. In 2017, roughly 5.2 billion euros were spent on programmatic desktop display ads, a slight decrease compared to the previous year.
Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
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IAB Europe. (September 14, 2018). Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros) [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/325827/programmatic-online-ad-revenue-cee/
IAB Europe. "Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)." Chart. September 14, 2018. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/325827/programmatic-online-ad-revenue-cee/
IAB Europe. (2018). Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros). Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/325827/programmatic-online-ad-revenue-cee/
IAB Europe. "Programmatic Desktop Display Advertising Spending in Europe from 2013 to 2017 (in Million Euros)." Statista, Statista Inc., 14 Sep 2018, https://www.statista.com/statistics/325827/programmatic-online-ad-revenue-cee/
IAB Europe, Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros) Statista, https://www.statista.com/statistics/325827/programmatic-online-ad-revenue-cee/ (last visited February 27, 2021)