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Programmatic desktop display: advertising spend in Europe 2013-2017
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Programmatic desktop display: advertising spend in Europe 2013-2017
Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
This statistic displays advertising spending on programmatic desktop display advertising in Europe from 2013 to 2017. In 2017, roughly 5.2 billion euros were spent on programmatic desktop display ads, a slight decrease compared to the previous year.
Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
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Description
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This statistic displays advertising spending on programmatic desktop display advertising in Europe from 2013 to 2017. In 2017, roughly 5.2 billion euros were spent on programmatic desktop display ads, a slight decrease compared to the previous year.
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- Show publisher information
- Release date
- September 2018
- Region
- Europe
- Survey time period
- 2013 to 2017
- Supplementary notes
- * Figures were calculated based on percentages provided by the source.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Europe
- Survey time period
- 2013 to 2017
- Supplementary notes
- * Figures were calculated based on percentages provided by the source.
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Digital advertising in Europe
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
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- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
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- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
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- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
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The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)Digital advertising expenditure in the Netherlands 2008-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
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- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)Europe: programmatic mobile display ad spend 2013-2017
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Statistics
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Percentage growth of programmatic video revenue in the Nordics 2017
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- RTB digital display ad spending in Australia 2014-2018
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Italy: market share of digital display programmatic advertising industry 2015
- RTB-based premium display ad sales in France 2013-2018, by format
- RTB digital display ad spending in Russia 2014-2018
- Distribution of display and web TV advertising spending in Sweden 2015
- Audience data used for programmatic campaigns in Europe 2016, by stakeholder type
- Desktop programmatic display ad spend in the U.S. 2014-2017
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- U.S. programmatic digital display ad spend share 2015, by industry
- RTB-based premium display ad sales in Japan 2013-2018, by format
- Italy: major opportunities in programmatic marketing development 2018
- Data sources used for programmatic campaigns by publishers in Europe 2016
- Demand of permanent big data designers annually in the UK 2008-2013
- Flowers and plants: wholesale trade turnover in the Netherlands 2009-2013
Studies
- Programmatic advertising
- Digital advertising in Europe
- Attitudes Towards Programmatic Advertising 2018
- IAB Report on 2017 Digital Advertising Spend
- Programmatic Advertising: le dinamiche del mercato
- IAB and DDMA Report on Search Advertising
- Attitudes towards Programmatic Advertising in Europe 2015
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- BRICS advertising
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)
- Change in online advertising spending in select European countries in 2016 and 2017
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Netherlands from 2008 to 2019 (in million euros)
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
- Digital advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in million British pounds)
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)
- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018
- Display advertising revenue through programmatic channels in the Netherlands from H1 2012 to H1 2017 (in million euros)
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Share of programmatic buying of total display advertising expenditure in Finland from 2013 to 2016, with a forecast up to the 1st half of 2017
- Real-time bidding premium digital display advertising spending in Australia from 2014 to 2018 (in million U.S. dollars)
- Reasons for investing in programmatic advertising among advertisers in Europe in 2016
- Market share of the digital display programmatic advertising industry in Italy as of end of 2015, by marketplace
- Real-time bidding premium display advertising spending in France from 2013 to 2018, by format (in million U.S. dollars)
- Real-time bidding premium digital display advertising spending in Russia from 2014 to 2018 (in million U.S. dollars)
- Distribution of display and web TV advertising spending in Sweden in 2015
- Type of audience data used for programmatic campaigns in Europe in 2016, by stakeholder type
- Desktop/laptop programmatic digital display advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
- Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
- Distribution of programmatic digital display advertising spending in the United States in 2015, by industry
- Real-time bidding premium display advertising spending in Japan from 2013 to 2018, by format (in million U.S. dollars)
- Major opportunities in programmatic marketing development in Italy in 2018
- Data sources used for programmatic campaigns by publishers in Europe in 2016
- Number of annual demand for permanent vacancies of big data designers in the United Kingdom (UK) from 2008 to 2013
- Annual turnover of flower and plant wholesale trade in the Netherlands from 2009 to 2013 (in million euros)
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