Shopper preference: sales and product information sources in the U.S. 2014

The graph shows shopper media preference for product and sales information in the United States as of April 2014. According to Nielsen, consumers relied greatly on printed circulars - 56 percent chose the mailed or delivered version and 52 percent chose circulars in newspaper. Digital sources weren't that popular - only 27 percent used store websites for product and sales information.

Preferred media for product and sales information among shoppers in the United States as of April 2014, by type

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Source

Release date

September 2014

Region

United States

Survey time period

April 2014

Special properties

top three box; at least once a week

Supplementary notes

The source does not provide further information on the survey methdology (number of respondents or their age, type of survey used).
Multiple answers were possui

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Statistics on "Advertising consumption and perception"

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