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Shopper preference: sales and product information sources in the U.S. 2014

Preferred media for product and sales information among shoppers in the United States as of April 2014, by type

by Statista Research Department, last edited Sep 23, 2014
Shopper preference: sales and product information sources in the U.S. 2014 The graph shows shopper media preference for product and sales information in the United States as of April 2014. According to Nielsen, consumers relied greatly on printed circulars - 56 percent chose the mailed or delivered version and 52 percent chose circulars in newspaper. Digital sources weren't that popular - only 27 percent used store websites for product and sales information.
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Preferred media for product and sales information among shoppers in the United States as of April 2014, by type

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