As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent. Carousel posts had an higher average engagement rate than single slide posts.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Most unpopular Instagram topics during Covid-19 in Italy in 2020, by average growth
- Most ignored Instagram topics during Covid-19 in France in 2020, by average decrease
- Leading Instagram influencers in Australia by engagement rate 2019
- Leading Instagram influencers in India by engagement rate 2019
- Frequently used features on Instagram by teenagers in Flanders (Belgium) 2017
- Instagram usage in Denmark 2015, by age group
- Leading countries with highest share of verified IG influencers 2020
- Major Instagram influencers in the UAE by authentic engagement 2019
- Worldwide Instagram influencer accounts February 2020, by verification and followers
- Reasons for unfollowing Instagram accounts Indonesia 2019
- Leading influencer on Instagram in UAE by engagement rate 2019
- Frequency of posting original content on Instagram in Denmark 2015
- Distribution of Swedish political party leader's activity on Instagram 2018
- Instagram app monthly downloads in New Zealand 2019-2022
- Uruguay: Instagram influencers 2020, by gender
- Format of posts most used by Instagram influencers in France 2020, by format type
MarketingCharts. (August 24, 2020). Engagement rate of Instagram posts between January 2017 and July 2020, by post type [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. "Engagement rate of Instagram posts between January 2017 and July 2020, by post type." Chart. August 24, 2020. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. (2020). Engagement rate of Instagram posts between January 2017 and July 2020, by post type. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. "Engagement Rate of Instagram Posts between January 2017 and July 2020, by Post Type." Statista, Statista Inc., 24 Aug 2020, https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts, Engagement rate of Instagram posts between January 2017 and July 2020, by post type Statista, https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/ (last visited May 26, 2022)