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Instagram post engagement rate 2017-2020, by post type

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent. Carousel posts had an higher average engagement rate than single slide posts.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type

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Sources

Release date

August 2020

Region

United States

Survey time period

January 2017 to July 2020

Supplementary notes

Based on an analysis of approximately 22.4 million Instagram posts, of which 2.95 million were carousels.

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