As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent. Carousel posts had an higher average engagement rate than single slide posts.
Engagement rate of Instagram posts between January 2017 and July 2020, by post type
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Statistics on Brands on social media
User interactions
8
- Basic Statistic U.S. user interactions with brand content on social 2020, by platform
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Leading publishers and brands
8
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Brand sentiment
6
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Facebook
8
- Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
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Twitter
7
- Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
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Instagram
7
- Premium Statistic Leading U.S. brands on Instagram 2020, by user engagement
- Basic Statistic Instagram: most-followed beauty brands 2022
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- Premium Statistic Instagram: share of video and image posts 2019
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MarketingCharts. (August 24, 2020). Engagement rate of Instagram posts between January 2017 and July 2020, by post type [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. "Engagement rate of Instagram posts between January 2017 and July 2020, by post type." Chart. August 24, 2020. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. (2020). Engagement rate of Instagram posts between January 2017 and July 2020, by post type. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts. "Engagement Rate of Instagram Posts between January 2017 and July 2020, by Post Type." Statista, Statista Inc., 24 Aug 2020, https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/
MarketingCharts, Engagement rate of Instagram posts between January 2017 and July 2020, by post type Statista, https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/ (last visited March 21, 2023)
Engagement rate of Instagram posts between January 2017 and July 2020, by post type [Graph], MarketingCharts, August 24, 2020. [Online]. Available: https://www.statista.com/statistics/1167133/instagram-post-rate-post-type/