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How effective are the following content marketing tactics for B2C marketing?

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Effectiveness ratings of B2C content marketing tactics in North America 2015 This graph presents the assessment of various content marketing tactics among B2C marketers in North America as of August 2015. During the survey, 54 percent of the respondents stated they believed blogs were an effective B2C marketing tactic.
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Description Source More information
This graph presents the assessment of various content marketing tactics among B2C marketers in North America as of August 2015. During the survey, 54 percent of the respondents stated they believed blogs were an effective B2C marketing tactic.
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Release date
October 2015
Region
North America
Survey time period
July and August 2015
Number of respondents
307 respondents
Special properties
among B2C marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How effective are the following tactics that you use?"
Percentages shown represent marketers who rated each tactic a 4 or 5 on a 5-point scale where 5 = “very effective” and 1 = “not at all effective.”

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