Alexandra Borgeaud
Research expert covering cybersecurity and tech in Latin America
Get in touch with us nowCustomer relationship management (CRM) software usage in France 2023, by industry
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In 2023, an average of
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enterprises out of a hundred used a cloud-hosted customer relationship management (CRM) software system. While this was the case among nearly Log in or register to access precise data.
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percent of the enterprises in the information and communication sector in France, only Log in or register to access precise data.
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percent of companies of the construction industry used such a system than same year. Log in or register to access precise data.
Customer Relationship Management
Customer relationship management is one among many enterprise software used by professionals in order to optimize their processes. CRM is the tools and techniques designed to capture, process and analyze information relating to customers and prospects, with the aim of building loyalty by offering or proposing services to customers. These kinds of software are mostly used by bigger companies and the revenues of the CRM outsourcing sector has slowly been increasing over the past few years.
Business software market
Business software are tools used for business purpose and aim to improve productivity and help companies reach specific goals. The revenues of the general software market and the business software market in France fluctuated from 2019 to 2023, and are expected to grow in the future as they are used more and more frequently.
