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Content marketing: take up in reality in the United Kingdom (UK) 2014

Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."

by Statista Research Department, last edited Dec 31, 2014
Content marketing: take up in reality in the United Kingdom (UK) 2014 This statistic illustrates UK marketers' agreement with a statement about content marketing being taken up in reality. During the survey in May 2014, 52 percent of marketers believed that most people claiming to do content marketing were merely using old broadcast thinking in a new digital world.
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Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."

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