Marketers leading barriers to increasing programmatic ad spend 2015

The graph shows leading barriers to increasing programmatic advertising spending according to marketers as of February 2015. The source found that 45 percent of respondents pointed to lack of transparency of delivery as a main reason why they hesitate to increase programmatic spending in 2015.

Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015

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Source

Release date

February 2015

Region

Worldwide

Survey time period

as of February 2015

Age group

18 years and older

Supplementary notes

The source does not provide the date of the study or the sample number.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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