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Marketers leading barriers to increasing programmatic ad spend 2015

Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015

by Statista Research Department, last edited Feb 26, 2015
Marketers leading barriers to increasing programmatic ad spend 2015 The graph shows leading barriers to increasing programmatic advertising spending according to marketers as of February 2015. The source found that 45 percent of respondents pointed to lack of transparency of delivery as a main reason why they hesitate to increase programmatic spending in 2015.
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Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015

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